The J.D. Power 2020 U.S. Sales Satisfaction Index Study aims to measure how satisfied customers are with different automotive brands. Buick and GMC both shined in the 2020 study, which surveyed 35,816 new-vehicle buyers, for making the car buying process a more convenient one.
In the study, six factors came into play when determining which brands had the highest amount of customer satisfaction: the delivery process, the dealership personnel, establishing terms of the deal, the dealership facilities, the paperwork process, and the dealership website. The survey also looked at customers who rejected brands and took into account the salespeople, the negotiation process, the vehicle price, and both the facilities and inventory of the dealership.
GMC and Buick earned second and third place respectively in the SSI Study, cementing the brands as being worthwhile options when choosing your next vehicle. Out of a possible 1,000 points, GMC and Buick scored 804 and 803 points, comfortably surpassing the industry average of 784 points. These high scores show that when you shop for a vehicle from one of these brands, you’ll likely come away satisfied.