The J.D. Power 2020 U.S. Sales Satisfaction Index Study aims to measure how satisfied customers are with different automotive brands. Buick and GMC both shined in the 2020 study, which surveyed 35,816 new-vehicle buyers, for making the car buying process a more convenient one.
In the study, six factors came into play when determining which brands had the highest amount of customer satisfaction: the delivery process, the dealership personnel, establishing terms of the deal, the dealership facilities, the paperwork process, and the dealership website. The survey also looked at customers who rejected brands and took into account the salespeople, the negotiation process, the vehicle price, and both the facilities and inventory of the dealership.
GMC and Buick earned second and third place respectively in the SSI Study, cementing the brands as being worthwhile options when choosing your next vehicle. Out of a possible 1,000 points, GMC and Buick scored 804 and 803 points, comfortably surpassing the industry average of 784 points. These high scores show that when you shop for a vehicle from one of these brands, you’ll likely come away satisfied.
If you want a satisfactory shopping experience, be sure to check out the array of GMC and Buick models we offer at Wilson Buick GMC in Stillwater, Oklahoma.
The J.D. Power 2020 APEAL StudySM aims to measure how emotionally attached owners are to their vehicles and then scores the vehicles accordingly. Among all mass-market brands in the survey, GMC had the third-highest ranking.
GMC surpassed major competitors in the survey, showing that owners felt more attached to their new GMC models than to other models. In addition, the GMC Sierra HD earned a high ranking in its segment, and it’s easy to see why.
For the 2020 model year, this capable heavy-duty truck can tow up to 35,500 pounds when properly equipped. It can also carry a maximum payload of 7,442 pounds. As such, you can bring your trailer, tools and necessary supplies on each trip in this truck.
Inside the cabin, there’s plenty of legroom for you and your passengers along with intuitive connective technologies. The available ProGrade™ Trailering System also includes an in-vehicle app that provides maintenance reminders, step-by-step checklists and the trailer lighting sequence test to make trailering more convenient.
We at Wilson Buick GMC proudly offer a wide variety of new and used GMC vehicles in Stillwater, Oklahoma. Check out our current inventory online, and give us a call if you’d like to learn more about any of our available vehicles.